Alexandria, Va.—Ahead of its global brand’s 10-year anniversary, Berkshire Hathaway HomeServices PenFed Realty, one of the fastest-growing real estate brokerages in the Mid-Atlantic region, today unveiled a refreshed brand identity. The modern logo design, paired with an emphasis for strong typography, brings a fresh identity to a brand founded on the values of innovation, improvement and integrity.
“In addition to its sophisticated and striking appearance, the design process for our new brand identity took a digital-first, form-follows-function approach,” said Karmela Lejarde, Vice President of Marketing and Agent Services. “We wanted to make sure we serve the needs of our consumers, who these days ingest information and entertainment via screens, especially mobile devices. Our new brand identity is optimized to deliver a powerful message in a digital-first environment while making a bold statement with its fresh and modern design.”
The Berkshire Hathaway HomeServices style evolution is centered on the needs of real estate professionals working within a business that is driven both digitally and with an emphasis on personal connections and relationships. The refreshed brand logo, color palette, and modern typography will be showcased throughout the world and via the millions of marketing pieces, digital impressions, and brand awareness campaigns generated each year and proudly displayed on company and agent websites, yard signs, marketing collateral and more.
Berkshire Hathaway HomeServices PenFed Realty will incorporate the refreshed look and feel in a phased approach with the environment and economics being important considerations of a project of this scale.
About Berkshire Hathaway HomeServices PenFed Realty
Berkshire Hathaway HomeServices PenFed Realty (www.penfedrealty.com) is a full-service real estate company with an annual sales volume of over $8 billion. Headquartered in Alexandria, Va., the company has over 2,000 agents and nearly 60 offices, providing complete real estate services nationwide and helping over 20,000 clients with their real estate needs each year. PenFed Realty is a wholly owned subsidiary of PenFed Credit Union and is a member of the Berkshire Hathaway HomeServices brokerage network, operated by HSF Affiliates LLC. We are proud to be an equal employment opportunity employer. Equal Housing Opportunity.
CONTACT
Karmela Lejarde
Vice President, Marketing & Agent Services
Karmela.lejarde@penfedrealty.com